Art Directors, SO+BA
The Japan-based Swiss design unit so+ba, Alex [So]nderegger and Susanna [Ba]er. Started their design studio in Tokyo in 2001. With their experiences in graphic design and advertising in Switzerland and Japan, as well as a good understanding of the two very different cultures, cross-cultural communication is one of the strengths and the focus of so+ba. They ar e active in the fields of graphic design, art dir ection, sound visualization, and teaching typography at Tama Art University.
スイス人のAlex SondereggerとSusanna Baerによる、日本拠点のデザイン・ユニット。2001 年に東京にて「so+ba」を結成。スイスと日本で培ったデザイン／広告業界での経験と、異なる２つの文化への深い理解を生かし、異文化間のコミュニケーションに特化した制作活動を行なっている。グラフィック・デザイン、アートディレクション、サウンド・ヴィジュアライゼーションなどの分野で活躍する一方、多摩美術大学ではタイポグラフィを指導している。
BY SO+BA DESIGN
@ SWISS PECHAKUCHA NIGHT
ON FEB 07, 2014
So+Ba, a design studio in Tokyo, has an understanding of cross-cultural communication and a strong sense of social and political ideals that they enjoy incorporating into their works. Listen as they talk about their past and present projects that they hope will inspire their surrounding community to think differently and encourage them to voice their opinions.
"Presentation of the Day" on February 28, 2014.