Business Generation Consultant , Lift Consulting
in Madison, WI
Matthew Pletzer is the co-founder and Principal of Lift Consulting. Matthew was born and raised in the Madison area. He spent the bulk of his career before Lift Consulting in the Medical Device space in various positions from direct sales to executive sales and marketing leadership. Matthew recently partnered with another well-known Madison native, Spencer Smith and they are in the process of rebranding their companies to AmpliPhi.
AmpliPhi is a business generation firm that works with modern companies. If you have a business generation challenge such as: generating leads, finding the right people to promote and sell your product or solution, to selling more effectively and efficiently; AmpliPhi can help.
You can't sell...How you can sell ketchup to someone wearing white gloves, using your watch
BY MATTHEW PLETZER
@ VOL 21
ON FEB 16, 2017
"For every reaction there is an equal and opposite reaction."
In You can't sell...How you can sell ketchup to someone wearing white gloves, using your watch at PechaKucha Night Madison Vol. 21, Maththew Pletzer disproves the idea that not everyone is meant to be a salesperson. While many still believe this myth, Matthew thinks that many just don't feel comfortable with conventional sales methods. In this presentation, He shares his extensive knowledge of the psychology behind why people buy the way they do and how you can influence people by using your watch.