Branding & Design
My design work and lectures focus on the interplay of Branding, Marketing, Interior Design and Architecture – exploring how messages, visuals, sequences and spaces can imprint a brand experience. Currently, I travel extensively to explore design directions and cultures around the world and occasionally serve as guest lecturer/design critic at the University of Wisconsin. Before embracing my wanderlust, I was a Principal at ADD Inc (a 200+ person design firm) and led the firm’s Branding Iron studio. In my 27 years with the firm, I was excited to bring the creative spark that clarified brands and inspired the design of projects in a range of metropolitan areas including New York, Boston, Chicago and Washington DC.