Founder of Dot One - DNA Personalised Design
As a designer by training but a bit of a science geek at heart - Iona set up Dot One, a company which combined DNA testing with design to personalise products based on the customer's genetic code. Iona’s other love is for exploration; spending chunks of time working in the Finnish Arctic training sled-dogs for polar expeditions.
You share 99.9% of your genetic code with every other human on earth
BY IONA INGLESBY
@ VOL 14
ON MAY 24, 2017
Did you know that you share 99.9% of your genetic code with every other human on earth. This leaves just 0.1% of your genes which make you.. you.
In this PechaKucha given by Iona Inglesby, as part of Clerkenwell Design Week 2017, Iona tells us the tale about how she established her company called Dot One which analyses part of this 0.1% to create prints and textiles personalised to you on a molecular level.