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Francesca Rosella

Creative Director, Cute Circuit in London United Kingdom

CuteCircuit is headquartered in Shoreditch, artistic heart of London, where the Creative Director Francesca Rosella, and CEO Ryan Genz are the design duo behind all of CuteCircuit’s amazing creations.

CuteCircuit come with a host of internationally fashionable and fabulous celebrity fans. Most recently, Nicole Scherzinger debuted the world’s first haute couture dress to feature Tweets, designed and created by CuteCircuit. CuteCircuit is also the high end fashion designer of choice for Katy Perry, who has worn their creations at a number of her stage shows and red carpet appearances.


The label launched its Prêt-á-Porter line in 2010, bringing the first-ever technologically infused ready to wear to major fashion retailers.

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Interaction through Fashion

BY FRANCESCA ROSELLA
@ VOL 107 ON OCT 30, 2013

Francesca Rosella (of wearable technology fashion house Cute Circuit) shows off some of her company's new designs and what she predicts the fashion of the future will be like in Interaction Through Fashion presented at PechaKucha Night Tokyo Vol. 107. Cute Circuit has created shirts that can be used to hug someone from across the world, dresses that can be used as a mobile phone, a dress that displays your tweets, and clothes whose color can be changed through a mobile phone app.

"Presentation of the Day" on November 15, 2013.

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PAST VOL 107

Tokyo @ Meiji-Jingu Gaien (Tokyo Design Week)
Oct 30, 2013