Art to Industry: Stumbling into the Business World and Sticking the Landing
BY ALISA TONINATO
@ VOL 18
ON AUG 24, 2016
When you're an artist, one of the biggest challenges when starting out is navigating the business of selling your art. Eventually a paradigm shift happens and the effort becomes making an art out of working your business. Sculptor and entrepreneur Alisa Toninato has found some reconciliation with the often stressful transition of being creative and makeing a living from her craft. The key to a successful career in the arts might have less to do with writing a buisness plan, and more about tenaciously defining your passion. Alisa will bring us through her story as an artist running a production company, and how she ended up in the cookware industry.