WATCH

Profile nw avatar

Alisa Toninato

Thumb slide27

Art to Industry: Stumbling into the Business World and Sticking the Landing

BY ALISA TONINATO
@ VOL 18 ON AUG 24, 2016

When you're an artist, one of the biggest challenges when starting out is navigating the business of selling your art. Eventually a paradigm shift happens and the effort becomes making an art out of working your business. Sculptor and entrepreneur Alisa Toninato has found some reconciliation with the often stressful transition of being creative and makeing a living from her craft. The key to a successful career in the arts might have less to do with writing a buisness plan, and more about tenaciously defining your passion. Alisa will bring us through her story as an artist running a production company, and how she ended up in the cookware industry.

Thumb pkn  5.1 street occupation

PAST VOL 18

Madison, WI @ Monona Terrace Community & Convention Center
Aug 24, 2016