Jen Pistone and Julia Dewhurst explain the role social media plays in making small local shops profitable, and how to best use the various media outlets to bring in new customers, create an online presence, and build a community around their store. They utilize a variety of means from the seemingly simple photos of a day in the shop, to collaborations with other artists and engineering posts based on statistics and feedback.
VIEW SIMILAR PRESENTATIONS
Social Media : Writing On The Wall
BY DELWIN KEASBERRY
@ VOL 1
ON NOV 01, 2014
Through social media, we are more connected and informed than ever before. Delwin Keasberry, a social media personality, points out the imbalance which exist in the face of ‘hot topics’ between those few with quick and assured opinions. So strong are their voices that they drown out the moderators, and the crowd. On the other hand, there are those who remain silent and wait for the storm to blow over. Though some of us choose to stand apart, we are not unaffected by these kinds of situations. Are we doomed to intemperate viewpoints dominating the world of social media? Can we imagine being part of the movement that is willing to push the gap between these two extremes and grow into better adjusted social networking community?
Social Media for Humans or Whatever
BY AJ HENNING
@ VOL 18
ON AUG 17, 2016
A deep dive into the world of social media. A look at defining different social platforms, how global communication can be a powerful tool for learning, and the constant search for the authentic online.
AJ has been described as a graceful, adjusted identity culled from the rotting corpse of southern california junk culture. He also teaches media arts and social media at the MAD Academy at Santa Barbara High School. AJ is a giant nerd but he'll try not to dork up the vibe.
Social Media Hero
BY LISA WEBINGER
@ VOL 28
ON NOV 24, 2016
Since November 2012, Lisa Webinger has used social media to help raise nearly $50,000 for various local organizations, 5000 pounds of food, 1100 meals, 1000 backpacks and 400 pairs of socks for Winnipeg's homeless. She is helping to build a stronger community 140 characters at a time.