“Craft keeps alive a few million– a few billion people but it doesn't lift them out of poverty. You need something else; what you need is your brain and my brain, an attitude, and a change.”
In Pro-Poor Innovation, How to Hype it with Micro Industry from PechaKucha Night Maastrict’s 27th Volume, Reinder van Tijen, owner of the company Demotech discusses industry at the poverty level. In industry, one needs capital. In an environment with no capital, one needs Ingenuity. Loopholes can be found when one re-designs concepts, tools, methods, and ideas to make them accessible and affordable to everybody in the world. Tijen’s goal? To improve lives with tricks and techniques and create more joy per person.