"Typography influences every day decisions, perceptions and opinions, so why would it not influence the most important decision a nation makes – electing a leader?"
In The Politics of Type from PechaKucha Night Buffalo Vol. 15, partner of Buffalo-based P22 Type Foundry, Inc., Carima El-Bahairy breaks down the relationship between political campaign typography and campaign results. From Abraham Lincoln to Richard Nixon to Barack Obama to the 2016 Presidential Candidates, El-Bahairy presents an analysis of the effectiveness of various graphic identities employed on campaign buttons, bumper stickers and logos. She even predicts some 2016 winners based on their logos...time will tell!