Jing Chao “From the users’ perspective, to explore a combination of appearance and functions”
He started to share his viewpoints with a story he heard about “the appearance of heating wire to electronic rice cooker”. Later he brought out their study on a stone cooker which was heated by water to preserve nutrition of foods, which, in his opinion, “is an innovative design that fulfills customers’ requirement about quality and healthy life”. Another example was given on a rice cooker that could hold a bowl. “By talking about heating wire and its derivative products, what I am trying to say, is that we may not have much opportunity and information to innovate, but we can free ourselves from making quantitative products and to face industry design with an innovative new heart”.