Hermosillo, Sonora, México. October 10, 2013.
With double the assistance and double the fun, Hermosillo presented its second PechaKucha Night at the mecca of indie/local music "Backroom".
Mexican sculptor Enrique Aviléz was the first presenter on stage and took us around his life-long journey of working with stone, copper, several types of clay, glass, wood and any other material that will help in the execution of his multiple ideas influenced entirely by the local culture. Enrique shared with us an interesting point of view: he believes the name of the streets in a city shapes its identity, just like certain features define us as a human being. Find more about Enrique here.
Graphic designer and photographer Alejo Gastélum invited us to witness his collection of Art Toys, inspired by a well-known toy brand. He showed a passion for geometric shapes and optical illusions and his experience and thoughts about working with logotypes and branding for local businesses. Find more about Alejo here.
Following the format and taking advantage of it, Desierto Indie gave us a packed-full of ideas presentation. Their project consists of documenting local gigs and cultural events with videos and photographs but the core idea behind it is allowing the future generations consult this sort of "gig/event library" to let them know how cool Hermosillo's music scene "was" in 2013. Their motivation also consists on expanding the art variety in the city and creating a historic archive of the current art movement. Surf Desierto Indie's library here.
Next to Desierto Indie, David Norzagaray captivated the crowd with such interesting project which consists on producing music to use as therapy for disabled people. All of this, fusioned with his passion for Mexico and most of all, the northern Mexico's chords of the Sonoran desert. David's most recent execution includes a music album for kids with lyrics completely inspired by universal literature. Find more about David's work here.
Speaking of captivating, Daniel Ríos showed us the massive influence on todays creative processes and its results from a speedy technology development perspective. How different the art-creating life was back then where videos were literally 'cut' and 'glued' back together and how simple it is today by just tapping a few times on a super-clear display and upload it anywhere within minutes. Find more about Daniel here.
Miguel Franco's presentation was as brilliant as his cinematography career. His experience has given him plenty of emotions and character including probably the most important: perseverance and stepping out of the comfort zone. Miguel told us how film has been his dream since he was a kid and all the trouble and happiness this has brought to him including a few career-threatening accidents. Find more about Miguel here.
Mexican fashion designer Isa Valdéz shared with us her creative process inside the fashion/textile business and the different ways she chooses to come up with a method to execute an idea and the mysterious places she can get into, obtaining as a result always three ideas at once. She compares it to solving a puzzle. Her main goal is creating an emotion in her and the spectator at once. This way, Isa feels she connects with the world, being her little daughter a fundamental part of her motor. Find more about Isa here.
Carlos Iván was one of those extra-interesting presenters. He photographs abandoned houses, cars, towns and all sort of situations that tell a story to his camera lens. Carlos perspective certainly showed us through his pictures the beauty of isolated objects, almost as if they were beautiful sculptures in the middle of nowhere narrating a charming tale. Find more about Carlos here.
After a successful beer break, Miriam Salado was kind enough to explain from top to bottom, the meticulous process of building an art exhibition. Her paintings, part of "Muerte y Gloria (Death and Glory)" show the heavy influence of mexican-american cultures in clothing, habits and the new ways of living and gave Miriam a second place in the 8th Visual Art Biennale of Sonora. Find more about Miriam here.
"Sin Llorar (No crying)" consists of a determined couple of local artists who came to revolutionize the custom tattoo industry in the community with their high-quality custom art. They shared with us the complexity of the process and the hard work it requires to usually compress a lot of feelings onto one little graphic on the customer's skin. Be brave and make an appointment here.
Fernando Valles a local TV host, gave us an insight on rustic to modern video-making, the television life and the long ride he has experienced with "Video Track", a tv show aimed at young visual art enthusiasts. Find more about Fernando and Video Track here.
Our next presenter was the shocking moment of the night. Mexican radio/voice-creative César Parra amazed us with his broad experience with radio, jingles and advertising. He has provided professional voice services for Pepsi and other famous brands. We all cheered and squeaked in happiness the very moment he started performing the voice of several Thundercats characters (cartoon) on stage as he worked in the project back then. We were so astonished by his presentation that none of us remembered to snap a pic. :( Find more about Cesar here.
Our next presenter Keops took the stage and taught us about the importance of co-working and the amazing results it produces. His presentation included a well resumed list of benefits from working along with other creative people and how far and big a project can turn with just the right combination of people, all started with just a simple idea. Find more about Keops here.
Sergio Durón was one of our last presenters but managed to keep our already tipsy heads with his clever work. His broad graphic design experience involves several local communities, being the most famous "Bikes & Beers" where the Hermosillo bike enthusiasts gather at a certain landmark, travel for a few kilometers and finish at a bar having a couple of beers and sharing the fandom. Find more about Sergio here.
Our last presenter Javier Quiñonez gave us a tour around the geology of the city. Being the "Cerro de la Campana (Bell Hill)" one of the most important landmarks in the city, he taught us about the resonancy of the rocks surrounding said landmark, therefore the name of the famous hill that can be seen almost from every point in Hermosillo on a clear day. Find more of Javier here.
Thanks again to PechaKucha in Tokyo for letting us hold the event in Hermosillo and being part of the Global Night that we enjoyed so much.
We would also like to thank Backroom for letting us host the event in this venue.
Photos by: Carolina Fierros and E. Torres.