Loxy Creative's Kassie Burkholder shares the quirky (and true!) tale of a roommate prank gone right, giving us a glimpse at the wonderful possibilities and real world applications of targeted digital marketing.
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Entertainment as Marketing
BY ANGELINA SAHLGREN SÖDER
@ VOL 2
ON MAY 18, 2012
Angelina Sahlgren Söder is a fantastic artist and entertainment consultant, and in her presentation she talks about entertainment as marketing, covering everything from a magnificent show on a truck for Volvo to her passion for dance, music and retro/vintage entertainment production.
Advantages of E-mail Marketing
BY DIMA ALPEROVICH
@ VOL 9
ON OCT 24, 2013
Dmitry Alperovich, Product Manager «FEEDGEE», told the audience about e-mail marketing and about how effective can it be with the right approach. According to him, even with small investment, you can advertise your product to people who are really interested in it. In addition, the speaker shared his experience in areas such as market segmentation, analytics mailings, selection of Internet services, etc.
Will you Marry Me? What Engagement Marketing Isn't.
BY EVELYNN RATCLIFFE
@ VOL 5
ON NOV 21, 2014
Evelynn Ratcliffe is an award winning marketer with more than 15 years’ experience building + activating strategic marketing programs. In her presentation, she talks about the evolution of marketing and defines what Engagement Marketing is, and why it’s important.
Show Me Your Vision
BY ROB PLANTE
@ VOL 4
ON JUN 07, 2016
"In any process, in whatever you do, in any discussion you have about development in the city, it all comes does to just one question - 'What will it look like?' - So sketch it for heaven's sake! Show me your vision!"
In Show Me Your Vision from PechaKucha Night Nanaimo Vol. 4, Designer and Art Director at Balbina Studio, Rob Plante ignites our imaginations with something as simple as a sketch. Trained in typography, graphic design, photography, and illustration at the Royal Academy for Visual Arts in The Hague, the Netherlands, sketching is the cornerstone of his work, having informed everything in his design process throughout a prolific career. Here Having branded thousand companies and organizations as an art director, creative director, graphic designer, filmmaker, copywriter, illustrator, and coach, Robert speaks a language of design that all can understand, especially here in this simple, compelling, and charming presentation about what his city can become through sketches.
When Creative Art Meets Creative Commerce
Toby Kane just wants to be creative for a living. He has worked in many advertising and marketing roles, he is also an owner in Off-the-Cuff Stuff promoting Holiday Jam with the Hegg Brothers and various improvisational theatre...and now operates as Goto Communications --the business of creative.
How to Think on your Feet
BY DANN SYTSMA
@ VOL 1
ON JUN 29, 2017
"Improv is like being slammed in the face by objects that you don't know what they are. You have no concept of what they are or what they are going to be and you get to use it. It's a gift!"
In How to Think on your Feet from PechaKucha Night Kalamazoo Vol. 1, Dann Sytsma was just as surprised as the audience when his presentation, the improvisational slot intended only for the evening's entertainment and for which he had absolutely zero preparation, became not only a coherent speech but an artful and enigmatic PechaKucha masterpiece for the ages! Well Done, Dann!