Behavioral Economics

How can we create change in society? Sometimes all we need is a little nudge.

How can behavioural economics be used for social good? Tanya Bass believes in behavioural economics as an intersection between psychology and economics, and examines how everyday people make everyday decisions.

In "Behavioral Economics" from PKN Toronto Vol. 28, Tanya discusses how researchers and governments around the world have been using behavioural economics to re-design the environment to facilitate positive decision making.