In How Lego taught me to PLAY JP (or James Poulter if you like it formal), Head of Social for LEGO's digital kids communities, addresses how the modern world has sucked the play and fun out of everyday life - especially for adults! Has social media has turned us all in spectators rather than participants?
In 6.40 minutes JP shares some ideas for how we can bring the fun back into life, even if it is through the use of modern technology (JP's personal favourite is Snapchat!).
Listen in for the end when JP recites to us a brand new poem, featuring Snapchat!