Maryam Nabavi, an Innovation Strategist at Idea Couture, talks about her strategy for the future of commerical space (i.e. Virgin Galactic) as a service industry. If you ever thought about living in space, then small bathrooms, carbon-dehydrated food, and uncomfortable sleeping arrangements are probably not what you had in mind. However, Nabavi redesigned the experience to have humans at the center of the problem so that it can be an enjoyable and memorable experience for anyone no matter their financial or physical situation.
"Presentation of the Day" on February 4, 2014.