Friday is traditionally associated with the end of the working week. An anticipated and thirsty moment before the pleasure of the weekend. The black Friday is on Friday. :) Friday is the day of the master - as we called in Bulgaria, so it is supposed to be easy working day.
So, for the upcoming delight or whether we associate this day with something nice or just the opposite. The beginning of the end or as Umberto Eco said - "People wait whole week to become Friday, a whole year - to become summer and life - to be happy." We ask what is Friday for you? What are you doing on Friday? And every Friday? Why to be Friday?