"Innovations is about originality in the sense of taking a new perspective."
Philipp Kristian Dieköner talks about Innovation from its most attractive sides. Through analyzing its attributes, he shows how crucial seduction is in the process of creating new ideas. Just as Seduction, Innovation is intimately connected to curiosity, improvisation, originality, courage, danger, trust, challenge. Playful and sudden, creativity is not defined as a skill, but like an experience - something that can happen to anybody who is open to it.