Jacob Tell, CEO and co-founder of a Santa Barbara creative agency, Oniracom, speaks about the inspiration behind the Lagoon District. This up and coming area of Santa Barbara is home to commercial, industrial and residential locals. The history of area influenced the branding, as street names such as Laguna, Quarantina, and Salsipuedes pay homage to the past lagoon-style flooding of the neighborhood.
As an agency CEO, Jacob has studied and worked within the cultural transition from analog to digital, so his insight translates across demographics. Jacob’s expertise in marketing and production helps organizations of any size — from solopreneurs to global brands — build authentic communities and communicate effectively to their audience.