MADISON, WI

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What do we actually know about Google's algorithm

BY EAGAN HEATH
@ VOL 21 ON FEB 16, 2017

The higher you rank on Google, the more traffic that comes to your website. That means it's worth money to be at the top, which requires Search Engine optimization (SEO). But how many SEO rules of thumb are proven? Eagan Heath will share interesting case studies to provide some insight on this matter in What do we actually know about Google's algorithm.

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Artificial Intelligence isn't on its way

BY JULES BROVONT
@ VOL 21 ON FEB 16, 2017

 In Artificial Intelligence isn't on its way, Jules Brovont will clear away some common misconceptions about what artificial intelligence is, what it isn't, and what its capabilities are. Are you already using AI without realizing it? Where is AI taking us as a society, and how is it already changing our lives? Jules will scratch the surface of these fundamental questions, and catch a glimpse of how this technology is already beginning to shake the foundation of our civilization.

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What all truth seekers have in common

BY MICHAEL NEELSEN
@ VOL 21 ON FEB 16, 2017

There is a lot of depate about facts and truth today, but did you know that truth seekers of all stripes (scientific & artistic) share the same process in their pursuit? Inspired by Arthur Koestler's book "The Act of Creation," Michael Neelsen will share how all scientific discovery & artistic creativity boils down to a process of combining two or more variables to create something new.

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Can you change your brain? And would you want to?

BY TINA HALLIS
@ VOL 21 ON FEB 16, 2017

Recent scientific findings debunk the myth that our brains stop changing once we reach adulthood. This revelation then begs the question, if our brains continue to change throughout our life, can WE direct those changes? If we can, is it possible to tailor our brains in a way that zctually improves our quality of life? Tina Hallis explores these questions, along with related scientific results to consider how all of us can take advantage of our brain "power."

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Healthy Lakes. Healthy Community

BY JAMES TYE
@ VOL 21 ON FEB 16, 2017

People rely on our lakes for recreation; businesses rely on them for recruitment. the Clean Lakes Alliance knows the more people realize our lakes are the center of our community, the more they will fight for their health. James Tye shares what's being done and what we need to do to ensure lake health in the Yahara Watershed

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Coworking: Fact vs Fiction

BY TIFFANIE MARK
@ VOL 21 ON FEB 16, 2017

When most people hear the term "coworking" their minds jump straight to tech startups and Ping-Pong tables. But, there is more to coworking than meets the eye. In this presentation, Tiffanie Mark digs into the heart of the shared space movement, providing a deeper look into one of the world's fastest growing industry.

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You can't sell...How you can sell ketchup to someone wearing white gloves, using your watch

BY MATTHEW PLETZER
@ VOL 21 ON FEB 16, 2017

"For every reaction there is an equal and opposite reaction."

In You can't sell...How you can sell ketchup to someone wearing white gloves, using your watch at PechaKucha Night Madison Vol. 21, Maththew Pletzer disproves the idea that not everyone is meant to be a salesperson. While many still believe this myth, Matthew thinks that many just don't feel comfortable with conventional sales methods. In this presentation, He shares his extensive knowledge of the psychology behind why people buy the way they do and how you can influence people by using your watch. 

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From Lunchables to Changed Lives - Learning How to Market United Way in the Face of Misperceptions

BY JOCELYN HARMON
@ VOL 21 ON FEB 16, 2017

Jocelyn Harmon will share her journey from Corporate Brand Management to mangaging the nonprofit brand of United Way. She hopes to clear up any misconceptions one may have about this wonderful local institution located in Dane County. 

 

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Beyond Camelot: The Mythic Memory of the Sixties

BY CRAIG WERNER
@ VOL 21 ON FEB 16, 2017

From JFK's Camelot to Martin Luther King's, "I Have a Dream" speech to protestors spitting on Vietnam veterans, the cultural memory of the Sixties rests firmly on a foundation of politically-motivated myth. In this presentation, Craig Werner juxtaposes familiar and surprising images of the decade to reveal some of the complications behind the myths. 

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My Click Addiction

BY VIVIAN LIN
@ VOL 20 ON DEC 01, 2016

You know the feeling when you experience a shift in perspective, or when you suddenly “get it,” in a flash of understanding? Vivian Lin’s addicted to it. She calls those moments “clicks.” It’s why, on the surface, she looks like a collector of hobbies and why people think she’s building up an arsenal of skills to survive the end times. The truth, she’s just chasing clicks.

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Picking Architecture

BY WESLEY T. REYNOLDS
@ VOL 20 ON DEC 01, 2016

Wesley T. Reynolds speaks about his daily love for his career in architecture and his hidden passion for finding lost objects. Picking is a term that many of us now know from the reality series American Pickers. Wesley shares objects that have influenced him and design outcomes that are embedded with materials that have been reclaimed.

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Frank Lloyd Wright: Do I Know Him?

BY CATHERINE BOLDT
@ VOL 20 ON DEC 01, 2016

Catherine Boldt explores her preoccupation with all things Frank Lloyd Wright. She will present original photographs of her workplace, Taliesin. The photos will help tell the story of the time and resources she has invested learning about FLLW and his designs. But the questions stil remains: Do I know Frank Lloyd Wright?

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