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About the City's Organizers
Amr is an innovation mixologist, passionate about ideas and businesses with potential to positively impact the world. His most recent post was with Unilever as Global Innovation Director based in the UK and he has had an accomplished career with over 18 years of experience with multinationals in the FMCG industry. He is a true global citizen with experience in developing and growing famous international brand franchises like Dove, Axe, Clear, Lipton, Clorox and Dettol across diverse markets like Egypt, GCC, Levant, India, Turkey, UK, USA, France and Russia, many of which he has had an immersive working and living experience. A consultant, design thinker, mentor, public speaker, trainer and facilitator who has been involved with corporate, developmental and entrepreneurial ecosystems which include; Unilever Marketing Academy, The American University in Cairo Centre For Entrepreneurship, British Council, UNICEF, Ahead of the Curve and ASHOKA. His areas of expertise cover; Innovation, Strategy, Entrepreneurship, Consumer Insight, Customer Centricity, Concept Creation, Brand Positioning, Pack Design, Communications and Personal Branding. In 2016 Amr started advocating innovation and entrepreneurship, he has played active roles in several regional forums and initiatives like; Creative Industry Summit, STEP, IMPATC, Techne Summit, and MIT's Innovate For Refugees. Amr is the Campaigner ENP personality : creative, intuitive, problem solver, enthusiast, change catalyst, dot connecter, challenger and motivator who is passionate about empowering people and businesses.