PECHAKUCHA DAILY BLOG

A Researcher Gone Practical


"I started teaching, because I try to make students be able to apply their research, understand what it can mean for business."

In "A Researcher Gone Practical" from PechaKucha Night Maastricht Vol. 31Tessa van Asselt explains why academic insights should be used for business, and how research can be practically applied to business strategy. Tessa recalls the challenges she faced while trying to apply her research knowledge and methonds to a real-world project, and shares her passion about teaching and helping students to make links between research and business.